About Us

Who are we?

Founded in 2020, LAMA is a high-street brand with a focus on combining functional, sustainable design with popular fashion for a diverse audience spanning different ages and lifestyles. 

The culture at LAMA is about simplicity, kindness, growth and inclusivity. The customer is at the heart of the LAMA business model. We are committed to providing a comprehensive shopping experience that evolves with what our customers want more and better of.

Vision

We create simple lifestyle choices that let you tell your own stories.

Core Values

LAMA is committed to expanding rapidly nationwide and evolving every season through:

- Inclusivity
- Collaboration
- Ownership
- Excellence
- Simplicity
- Integrity